2015: The Most Brazen Rip-Off Ever? How the Beverage Industry Brainwashed You to Fear Tap Water

By Cliff Weathers / AlterNet Tap water is superior to bottled water. Why don’t consumers know that? The following is the latest in a new series of articles on AlterNet called Fear in America that launched this March. Read the introduction to the series. The biggest con job perpetrated on the consumer is not some shady operation selling bogus cures through TV infomercials. America’s biggest snake-oil salesman is actually the beverage industry, or Big Bev, which resells the simplest and most vital product for thousands of times its value. That product is drinking water. Multinationals like PepsiCo, the Coca-Cola Company and Nestle rake in a combined $110 billion a year selling bottled water worldwide. In the U.S. alone, more than half the population drinks bottled water, which accounts for about 30% of liquid refreshment sales, far exceeding the sales of milk and beer (only soft drinks sell more). But the expensive water the beverage industry […] Read More